Uniware Warehouse Management implementation for one of theLargest Footwear Manufacturer & Online Retailer in India

Company Overview

India’s one of the largest men & women footwear brand and manufacturer is based out of North India. The company manufactures almost 1 Lac pairs every day and the revenue exceeds more than 100 MN dollars. Ove the last 50 years, the company has made its strong presence in Indian footwear market with a wide network of 500+ distributors and sell their footwear brand through 50,000+ retail (EBO & MBO) outlets. In order to match consumer expectation, the company has also launched it exclusive online store for each of their brand and also sell them on established online marketplaces – Flipkart, Myntra, Jabong, Snapdeal and Amazon India.

Client’s Goal

The client has a complex system consisting wide network of 500+ distributors and 50,000+ retail outlets. Their goal was to make the system simplified and aligned for all the warehouse inward/outward activities:

Simplified Warehouse Management

Simplified
Order Fulfillment

Centralised
Order Management

Centralised
Inventory Management

Challenges : Process, Operations & Management

Before implementing Uniware WMS, the company’s entire WMS operations was running on a bespoke ERP solution which could not deliver a great experience when it comes to the scalability, usability, and product features required specific to the client’s complex business model. This resulted in several operational challenges, such as:

Lack of real time inventory visibility across all distribution centres, leading to lot of data mismatch and inaccuracy in inventoy levels

Lack of transparency of complete order lifecycle (Pick, Pack, Ship etc.) across all distribution centres, due to no automated order status sync

On top of it, the existing solution was not unable to handle E-commerce focused warehouse management operations which require online sales channel & shipping partner configurations

Lack of automated solution to take care of comprehensive inbound and outbound warehouse operations leading to issues in daily operations This

This was the time 2 years ago, when the client, in order to bring more automation, efficiency in inbound & outbound operations, inventory level accuracy and handle complex return process on ecommerce orders, started looking for a robust, cost effective, scalable and easy to use warehouse management solution for its multiple facilities – Both National distribution centre as well as regional distribution centres.

Collaboration with Unicommerce

The company has noticed an exponential growth in ecommerce sales and wanted to improve their B2C fulfillment operations through a tested and proven technology.

After spending a good time in evaluating multiple products in the market across various business parameters (scalability, cost, ease of use etc.), they zeroed in and selected Uniware, an Advanced Warehouse Management Solution on SaaS platform for one of its regional facility. The solution had matched critical business parameters like

Mature & Stable solution making the system more reliable and cost effective, with reduced cost of operation and logistics

Complete data visibility across both the HQ and regional centres about key metrics, through a completely automated system helping them manage their day to day operations

Comprehensive support of inbound and outbound warehouse processes through advanced features like cycle count, FIFO, handheld support etc.

Easy & quick to set up (complete setup done in 15-20 days) without disturbing the on-going fulfillment operations

 

Integration with leading online sales channels and logistic partners have boosted and simplified the or der fulfillment processes

 

Centralized order and inventory management solution resulting in reduced manual e ffort, giving the client time to strategize and focus more on brand building

Results - Then and Now, How the things changed

After the successful launch of Uniware WMS, the leading manufacturer started seeing positive results – fully automated processes, lower manpower requirement, increased order flow etc. leading to a satisfied customer who has been using the solution effectively for 2+ years.

Let’s quickly review some of the benefits of the Collaboration:

Automated system resulting in smooth fulfillment operations at ground level & cost reduction in P&L and balance sheet

Easy monitoring of the remote facilities and ability to generate MIS required for business plans & operations

Managing increased order flow with same manpower (35% increase in facility level) leading to higher profitability

Inventory management at item level through complete visibility to HQ and warehouse managers through scheduled daily reports

 

Effective returns management to significantly improve returns reconciliation (more than 50% benefit)

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What Our Clients Are Saying?

Partnering with Unicommerce will give us an edge in e-commerce space to manage returns, just in-time inventory, direct drop ship and enable coordination with sellers through integrated management system.

Pratik Gupta
Co-founder, Wadi.com

Unicommerce has been a key component in managing our online operations. We wouldn’t have been able to manage the increased scale of orders with so much of ease without Unicommerce

Dipankar Sikdar
Deputy General Manager E-commerce, House of Anita Dongre

Unicommerce has been instrumental in helping us run our business with our brand and vendors. Many of our vendors manage inventory and fulfilment via Uniware. From the early marketplace days, Unicommerce has been able to setup integration quickly and this collaboration played a vital role in Myntra’s evolution as India’s largest Fashion Marketplace. And then, Unicommerce Support was just a phone call away in case of any need!

Mr. Jeyandran Venugopal
CTO, Myntra
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