Customer Story – rajrang
From Chaos of Frustration to Silence of Growth
“It was chaos. It really was. Before we started using Uniware”, says Rajesh, who handles entire operations of Rajrang. When everything and everybody from the team sits at the same place, chaos was bound to happen. But they had no other option. To ensure, each one is on the same page when it comes to status of every order, Rajesh had to resort to this.
“Unicommerce – “Would you recommend Us to other businesses?”
Rajesh – “No. Honestly speaking, I would not want my competitors to
know about Uniware! :-)”

                                     Because, in absence of any working system, miscommunication and bad information flow were major problems. When new order would come, they would be clueless if they have the product in their warehouse or not, where exactly it is. Orders would come but often get stuck somewhere. Reason ? They would be forgotten or get lost in the chaos. Inventory levels were not optimized. So often they would find themselves trying to procure from vendors on fire fighting basis after getting orders Or Sometimes inventory would go bad because it was stored for too long without any demand in the market. Syncing of orders and inventory on multiple marketplaces was manual – making it a tedious activity, very much prone to human error.
To solve this, Rajesh brought everybody and everything at one place, physically. Even tried to use a custom built software. But things just got worse instead of improving. End result – Not just the customer but even the ones running the company were quite frustrated. But today, the picture is shifted the warehouse away from their office. There is no chaos of frustration to be heard in Rajrang office; all you hear is the Silence of growth. completely different.

With adoption of Uniware, first of all, they could have different teams sitting at different places and accessing the same set of information easily. Cloud based Uniware does not need to be installed. That’s why all you need is a browser to use it. Different teams can access it from different machines. Since Unicommerce does not charge per license, cost was not a factor at all. As they say “Unicommerce gave us the breathing space which was very much needed!”. Today, they have

Visibility, Control, Confidence and Growth

Visibility gives you Control. And Control gives you Confidence to Grow.

Visibility into Inventory
The moment new inventory comes in after QC, it immediately reflects in the system. The moment an order comes, the inventory gets blocked automatically. “So even if I see some inventory in the warehouse, I know that it is blocked.” The visibility into inventory becomes quite crucial in a business like that of Rajrang. In fashion business, apparels tend to get ruined on storing for long time. So you have to sell them out before they expire. Otherwise, you don’t just lose market opportunity but also lose the money invested in those goods. Today, Uniware allows Rajrang a clear visibility into inventory preventing bad inventory problems. They get a snapshot of quick moving items and can easily adjust the procurement levels to match that pace

Backward Visibility into Vendor’s Inventory
Now that their house is in order, Rajrang is keen to streamline the information flow into backward channels. And Uniware is helping them do it. With visibility into vendor’s inventory, they can confidently predict the time to fulfil for even those orders whose stock they don’t have with them. Even customers prefer slightly late delivery than not being able to buy a particular product.

Visibility into Procurement
When you are dealing with large number of vendors, the way Rajrang does, visibility into procurement can bring lots of dividends. Information like how much of what product do we order from which vendor at what time is just a click away. The quality team knows beforehand which products are going to come the next day for checking. Manager gets to evaluate vendors better and make right procurement decisions. This improved visibility has given the confidence to Rajrang to expand their vendor base as well as product range.

Visibility into your Warehouse
When you have large warehouses and when you have to take goods out frequently for photography purpose, it’s very easy to get warehouses messed up. This is exactly what happened with Rajrang. The sophisticated warehouse management feature in Uniware came to their rescue. Sitting 5 KMs away from their warehouse, Rajesh now knows exactly which product is on what shelf, thanks to the easy to use pick up lists, put away lists and other such features.

Visibility into Shipping
Your job is not over when you dispatch something from your side. Only when it reaches the customer in time, you can claim a happy customer. Earlier they used to have a team to keep track of this using excel sheets, but still all this efforts would fall short because of unavoidable human errors. Now that team just closes manifests and prints reports of tracking thanks to Uniware. With automation in shipping, today they are able to even claim the benefits of early dispatches from marketplaces.

What “Growth” looks like ?

More Marketplaces, More Geographies, More products categories, More Vendors and Ultimately
More Orders!

“Even if I get 100+ orders in a day, I can easily handle them”, says Rajesh. More importantly, we no longer let market opportunities slip away. They have started selling on many more marketplaces, many more geographies including international markets like UK, Germany and other European countries. In fact, the built in integrated marketplaces displayed in Uniware, which are available with just a click, kind of encourage the seller to sell more. The only complaint Rajesh has about Uniware is – there are so many features, new ones get added so frequently – that they have a lot of catching up
to do even after using it for a year. They feel that they are yet to tap the full potential of Uniware. We could not agree more!

“Expansion into International Markets, where standards are pretty high,would not have been possible without Uniware.”
Rajesh Singh,(Operations Head, Rajrang)
See How They Did it |
Customer Story – thevancalogo
They were struggling. Not because their products were Bad,But because their products were too Good.
The Vanca is a Woman’s apparel brand which has quickly established itself in a fairly new e-commerce industry of India. It has become quite popular among young fashion conscious women with its fresh range every season of well designed, value for money apparels. It now sells on most of the top marketplaces of India.
“Today we spend More time on our Core Business Functions.”

                                     But the story was different 18 months ago. They were struggling. Not because their products were bad, but because their products were too good. The demand from customers and portals was higher than they had expected. They had tasted success, response was encouraging and they wanted to build on that. They wanted to transition themselves from ‘testing the waters’ phase to ‘scaling up’phase.

Never give a Machine’s job to a person Or the other way round.

During Transition – That’s exactly when they understood the problems of managing growing business using Excel sheets. “Our operations were too person-dependent and thus unreliable. The whole set up was good for small operations. Not for the growth that we were foreseeing”, says Rajeev Sinha, the founder of The Vanca.”And since I had worked globally as SAP consultant before, I knew that we needed a good software solution to our problems”.

Coming from a Tech background, Rajeev inherently understood that – never give a machine’s job to a person or the other way round. We believe in that too and that’s why Unicommerce automates almost every aspect of order fulfilment process. “Perfect Solution. I had very clear requirements and Unicommerce fitted perfectly” as how Rajeev puts it.

Unicommerce changed the way they were running their business operations. By allowing them to manage and automate end to end flow of orders, it minimized the uncertainty at operations level. Features like one click returns management, payment reconciliations, channel mapping takes the pain out of running an e-commerce venture.

This is how he articulates the Value Unicommerce brings in to The Vanca Work habits of everyone involved in running The Vanca,

are now centred around Processes. The systematic approach that Unicommerce bring in acts as an anchor for other processes in the company. It has really enabled us to be process driven organization, Rajeev agrees. “While discussing with my business colleagues, I always tell them – Because of Unicommerce, We can spend more time on our Core Business Functions”, – this is how he articulates the value Unicommerce brings in to The Vanca.

The Vanca confidently relies on us because they know, they have experienced the robustness of Unicommerce solution. The product, Uniware, not just blurs away the complexity by its easy to use, useful features but the certainty it brings in delivering results, makes it dependable.

Scale Changes Things.

Not just your work habits, processes but most importantly – Scale changes How you take business decisions. Because Scale does not come alone. It brings with it the Risk. Wrong decisions can literally put you back to square one. At such time, ‘Guts’ are not enough. You need information. Lots of it. Relevant one. The one you are looking for. In a format which is effective. That’s one crucial area, Unicommerce scores big time with its customers. The Vanca loves the fact that Unicommerce captures every pieces of data which they can curate later. Whether its reports on each customer or Item master report or any such useful report. Everything is possible. That’s how Unicommerce turns ‘Scale’ into an advantage.

Perfect Solution. I had very clear requirements and Unicommerce fitted perfectly”
Rajeev, MD, The Vanca
(Rajeev worked globally as a SAP consultant before creating The Vanca)
See How They Did it |
Customer Story – jazzmyride
When you are selling ‘Experiences’, every little thing counts.
Jazzmyride is India’s largest online seller of Car and Bike accessories. Though it started barely 3 years ago, it has been on an amazing ride since then. Not only did they go from 0 to 7000 in terms products range on their website very quickly, they have bagged exclusive online selling rights of some of the most reputed global brands like Turtle Wax (USA), ABRO (USA), Xenos.
  • Reached
    Dispatch SLA Adherence
  • Reduced
    Manpower Cost
“Cloud based Uniware allows us to think beyond boundaries and build
a business not bound by any location constraints.”

                                   For Jazzmyride, accessories were never just accessories. For them,accessories were about ease and style. They were about giving a newer experience, a better experience to their customers. They were selling ‘Experiences’ to people, neither products, nor service. And when you are into such business, every little thing counts. Products being available (in stock) and timely deliveries – such things or the absence of such things definitely contribute to making of that experience.

While scaling up their operations, one of the biggest challenges for Mr Sunil Dhingra, the founder, was to retain that great experience, retain their brand, their positioning. But this had to be achieved in a cost efficient manner. They wanted to do it with as less hands as possible. That was possible only if they could automate tedious man hours consuming activities. Technology was the answer.

Indian E-Commerce industry is toughest to be in.Only the most Comprehensive and the Best E-Commerce Product can survive in this industry.

Unfortunately, Jazzmyride, could not find the Tech solution which could solve their problems.They explored many products, even tried one American Software product. But it failed the scalability test after they crossed 1 lakh orders. They realized that every e-commerce industry in the world is not the same. In fact, Indian e-commerce industry is very tough to be in. India competes with US in geography, competes with China in population, and competes with Europe in diversity – that’s exactly why Indian e-commerce is toughest to be in. Any product for Indian e-commerce has to be very comprehensive in terms of depth and breadth of scope and features. Product which worked in India can work anywhere else in the world. But the same is not true for product made outside India. That’s why Sunil started looking for a product with global standards of quality, tailored for Indian e commerce industry and made by guys who understand technology and e-commerce like the back of their hand. And he found all these three things with Uniware, the product by Unicommerce team. During the Demo of Uniware, Jazzmyride was delighted to see Uniware automatically fetching orders from Multiple marketplaces and updating inventories on all those channels. They found this feature so valuable that they were ready to pay us the full amount just for that. That’s why they were pleasantly surprised that they got the ‘rest of the features’ without any additional cost. Of course, there were many sophisticated and useful features in the ‘rest’, which they later found out once they started using Uniware! Predictably, their adoption of Uniware had an immediate impact on their dispatch SLAs adherence. With Uniware they were touching 97%, a figure they did not think was possible at the scale they were operating at. Not just that, but even while growing rapidly, they could cut down manpower cost by a whopping 30% ensuring better profitability numbers.

Better Numbers is Just Half the Story!

Apart from these quantifiable effects, Sunil vouches for some unquantifiable but immensely important
results of Uniware adoption. Sunil feels that Uniware has enabled Jazzmyride to be

  • Agile - even at this scale
  • Flexible - even while using a process driven system
  • Light - even with increasing work load
  • Focused – even while geographically scattered

The two way auto syncing with multiple channels brings motion, pace to the work. It keeps things
moving instead of getting stuck at any place waiting for human intervention. That keeps the organization agile. The depth of control that Uniware allows its users while using any features makes them feel empowered rather than feeling restricted by systemic approach. The numerous custom fields allows every company to bend some rules thereby giving them the flexibility required in handling off the track cases.

Anything that can be automated has been automated in Uniware. That’s why you can get so much done with very less manpower, keeping your team light. And Being on Cloud, all you need is a browser to manage your business, from anywhere, any time of the day. This factor becomes increasingly important when, like for Jazzmyride, when you are dealing with multiple warehouses, vendors, dealers all scattered geographically, on everyday basis. You will never feel over whelmed or lost by the geographical spread of your business. Uniware enables you to be focused, not get side-tracked, lose sight of priorities, what’s important. In fact, Sunil has been quite impressed by the fact that Uniware allows them to work so closely with vendors, partners and dealers. And he credits Unicommerce for helping him implement newer, out of the box business models successfully. In his own words, “Any e-retailer worth his salt, who is selling on multiple e-commerce websites, NEEDS
Uniware. Period.”

“The performance of Uniware has gone from Good to Great since we
started using it.”
Sunil Dhingra, (CEO,
See How They Did it |
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